"We were so thrilled to announce this year's winners and to see the real enthusiasm and support in the room for the people whose work is so crucial to what we do in financial services."
- Andy Shields, director at Barcadia Media
The winners of the 2023 Mortgage Industry Marketing Awards have been revealed at a lavish ceremony at the historic Tobacco Dock in London.
The programme was launched by Financial Reporter in November 2022, aiming to recognise the work of marketing within the intermediary space.
Open to all marketers in the mortgage space – including specialist mortgages, protection, and brokerage as of this year – the MIMAs highlight the best and most innovative communications work from across the industry.
With categories covering all aspects of marketing, from product-specific, marketing – giving entrants a chance to flex their blend of marketing mastery and industry knowledge – to best use of social media, the MIMAs acknowledge and celebrate the unique skillset marketers working in financial services possess, with a constant requirement to exceed in order to stay in-front.
After entries were submitted, a panel of judges - made up of industry marketing experts - narrowed down the selection to a list of finalists, before choosing the winners.
Applications were judged on tangible metrics such as ROI, traffic and conversion increases, as well as more subjective factors like creativity, innovation, brand perception and execution. Judges also took into account the scale of an entrant’s budget and resources to encourage entries from those working across all types of business.
To see the full list of winners, please click here.
Andy Shields, director at Barcadia Media, commented: "What a way to celebrate the immense marketing talent of our industry! We were so thrilled to announce this year's winners and to see the real enthusiasm and support in the room for the people whose work is so crucial to what we do in financial services.
“Marketers and communications professionals build trust and relationships in an industry where those things are key, especially in the cuurent environment, so it's vital that we recognise the work that they do. Every entrant had something impressive, interesting or exciting to share with our judges and entries were of an excellent standard.
“A huge thank you to The Mortgage Lender for sponsoring our this year's programme, and to all our category sponsors. We’re delighted for all our finalists and especially our winners – congratulations!”
Toni Neilson, head of marketing at The Mortgage Lender, commented: "What a brilliant afternoon at the Mortgage Industry Marketing Awards, celebrating the strategic and creative minds in our industry. Well done to all the finalists, and congratulations to the winners!"
