"The delivery of an exemplary BDM team is not predicated necessarily by budgets, size or specialism."
- Jess Rushton, head of business development of Smart Money People
Smart Money People has found that InterBay and Landbay BDMs have been rated the highest satisfaction with brokers (94%) during its latest research.
Legal & General Home Finance also scored highly (93.7%) with other notable mentions going to Skipton Building Society (90.7%) and Metro Bank (90.4%).
These findings were part of Smart Money People’s Mortgage Lender Benchmark, covering mortgage broker opinions on UK mortgage lenders for the second half of 2023.
The latest bi-annual independent research study comprised feedback from over 790 mortgage brokers, providing 3,666 individual pieces of feedback on 105 lenders.
Further insight found though that there was a high disparity between those lenders mentioned above and the rest of the field, with five lenders scoring below 70%.
Jess Rushton, head of business development of Smart Money People, commented: “As we reported in December, brokers clearly highly value the role of the BDM and so congratulations to InterBay and Landbay and the others mentioned for delivering an excellent field presence.
“It’s also encouraging that the highest scoring lenders operate in a wide range of lending sectors (banks, buy-to-let, equity release and specialist lending) which demonstrates the delivery of an exemplary BDM team is not predicated necessarily by budgets, size or specialism.”
Adrian Moloney, intermediary director at OSB Group, said: “I’m extremely proud that our InterBay sales team, under the leadership of Marc Callaghan, has been recognised for their hard work and customer first approach and for that commitment to be independently recognised by brokers is extremely gratifying.
“A big thank you to all the brokers who took the time to share their feedback, it’s really appreciated.”
Rob Stanton, sales and distribution director at Landbay, added: “We are delighted that our BDM team have ranked so highly in the recent Smart Money People survey. The results are a testament to the dedication of our BDMs, who go above and beyond to support and educate our introducer partners. Their success also reflects the tremendous backing they receive from the rest of the business. We would also like to thank the introducers who ranked us highly.”
