Vida Homeloans has announced a new distribution model as part of a multi-year mortgage transformation program.
Developed alongside a number of key intermediary partners, the model sees the recently authorised specialist mortgage bank invest further in the mortgage experience and strategic support it delivers to clubs, networks, packagers and firms.
As part of the change, all aspects of the mortgage experience have been moved into one expanded team, all reporting into Vida’s chief operating officer, Tommy Wight.
To support the evolution of the model, Vicky Birkby will become director of strategy and partnerships, building on her current role of driving Vida’s mortgage strategy and growth plans.
Deb Smith, Vida’s chief of mortgage operations, will continue to lead and strengthen Vida’s decisioning excellence team.
At the same time, Helen Cawthra, head of intermediary relationships, is leaving Vida to take on a new role in the industry.
Anth Mooney (pictured), CEO at Vida, commented: “The banking licence authorisation was just the start of our journey to become the UK’s most trusted specialist mortgage bank. Our new distribution model further enhances the Vida experience for all our partners, and we are committed to investing in delivering exceptional service and proposition development.”
