"Housing wealth is becoming an increasingly important part of retirement planning for our customers"
SunLife has partnered with Key Group to launch a suite of ‘SunLife Sunrise’ lifetime mortgage products, offered direct to consumers via tied advisers.
Funded by SunLife's parent company, Phoenix Group, the products will provide customers with a range of flexible features and will join a suite of other products offered by the brand including over-50s life cover.
All advice will be provided fee-free by specialist advisers operating under the Key Advice Solutions Banner. If they are unable to support them with SunLife products, they will be referred to a whole of market option.
Will Hale, CEO of Key, said: “We are delighted to be working with a well-respected brand like SunLife to help them support customers with access to equity release products. With increasing numbers of over-55 feeling the cost-of-living pinch and considering how they can make the most of all their assets in retirement, SunLife provides them with the reassurance of dealing with a familiar brand supported by decades of later life lending expertise provided by Key. We look forward to working closely with the team at SunLife to make this new venture a success.”
Ian Cooper, director of commercial and partnerships at SunLife, commented: “At SunLife, we are focused on helping to make life a little easier for people by offering straightforward and affordable financial services. To achieve this, we regularly review our approach and are delighted to announce a strategic partnership with Key Group which is designed to help us achieve this. Housing wealth is becoming an increasingly important part of retirement planning for our customers and at SunLife, we want to be at the forefront of helping people to make their older age as comfortable as possible.”
