"The decision to rebrand as The Stafford Building Society signifies our dedication to remaining relevant and accessible to all members of the Stafford community, regardless of their background or profession."
Stafford Railway Building Society is rebranding to The Stafford Building Society from March 1st.
As part of the change, its intermediary arm will rebrand to The Stafford for Intermediaries.
The Society, established 146 years ago by railway workers, says the rebrand acknowledges its evolution beyond its initial roots.
In a statement, the Society said: "While we hold deep respect for our origins, we recognize that our association with the railway industry is no longer reflective of our current operations. The decision to rebrand as The Stafford Building Society signifies our dedication to remaining relevant and accessible to all members of the Stafford community, regardless of their background or profession. Our core values of trust, reliability, and exceptional service remain unwavering, and this rebranding emphasizes our commitment to delivering the same high-quality financial services that our members have come to expect over the years."
Steve Jones, CEO of the Society, commented: "We are excited to embark on this new chapter as The Stafford Building Society. While our name may have evolved, our mission and commitment to our members remain constant. We’ve been around for nearly 150 years, and with this rebrand, we look forward to serving our members' needs for another 150 years."
