"We not only have nationwide coverage of our key broker partners, but also the back office bench-strength to give them the service they expect"
John Steel, who joins from specialist lender Together, will cover new business development in the North of England & Scotland.
Matthew Watson, who has transferred from West One’s parent company, Enra Group, will take responsibility for the South Coast and South West.
In addition, Lauren Snee and Laura Hollis will expand back office support for West One’s brokers, and will support newly-promoted Broker Sales Manager, Danny Scoltock.
The lender also plans to expand its national coverage, growing its core bridging business as well as building its second charge mortgages and future new lending streams.
Marie Grundy, Sales Director for West One, said: “This strengthening of our sales organisation is a critical component of our growth strategy and ensures that we not only have nationwide coverage of our key broker partners, but also the back office bench-strength to give them the service they expect from an agile business like West One.
"I’m delighted to welcome John, who brings over 10 years’ experience in the mortgage industry including in specialist lending, to represent us in the north of the UK, as well as Matt who knows our Group inside-out, to consolidate our presence in the south coast and south west. Congratulations are also due to Danny Scoltock, whose well-earned promotion will ensure we build a responsive, flexible support team that keeps our brokers at the heart of our business.”