"If firms want to offer comprehensive services to older consumers and their families, these products are an essential piece of the jigsaw."
- Jim Boyd, CEO of the Equity Release Council
Royal London has become the latest later life brand to join the Equity Release Council.
The financial services group has over 8.6 million policies in place and over £153 billion assets under management.
Royal London’s confirmation as a Council member follows its acquisition of Responsible Group which it completed at the end of January.
The Responsible Life and Responsible Lending brands give Royal London access to specialist later life product development and financial advice capabilities.
The Council counts all active lifetime mortgage providers across the UK, Ireland and Canada among its membership.
Jim Boyd, CEO of the Equity Release Council, said: “Equity release and the wider later life lending sector has a huge role to play for many homeowners in the UK. We are therefore delighted Royal London has chosen to join the Council as their presence among our provider and adviser members endorses the belief that, if firms want to offer comprehensive services to older consumers and their families, these products are an essential piece of the jigsaw.
“With over 750 individual member firms, the Council works hard to be a force for good in the market, building strong standards, supporting innovation, and encouraging firms to really consider how they put good customer outcomes at the heart of their organisations.
“There is always more to be done but today it is great to be able to welcome another organisation who recognises the importance of this work and the potential of this vibrant market.”
Colin Mitchell, customer life stage director at Royal London, added: “Following the acquisition of one of the UK’s leaders in later life lending, Responsible Life and Lending, Royal London has joined the Equity Release Council as part of our commitment to this growing market.
“Later life lending is an important part of retirement planning for over 55s and we’re committed to supporting advisers and customers in providing solutions for funding later life.”
