"Her experience, dynamics and values make her the ideal choice to lead our external sales team."
Roma Finance has expanded its senior leadership team with the appointment of Sonia Mann as head of field sales.
Sonia has been in the financial services market for 26 years and joins Roma from CrowdProperty.
She will be responsible for the overall implementation of the key sales strategies and relationships.
The new hire follows the recent appointment of Nathan Kenny as data and technology director alongside Samantha Williamson who has been promoted to senior relationship manager.
Michael Allison, commercial director, said: “I am simply delighted to have Sonia on board. Her experience, dynamics and values make her the ideal choice to lead our external sales team. We haven’t been shy with our plans and our growth trajectory continues to surpass expectations. On a personal note I am thrilled Sonia will be joining the Roma family.”
Sonia said: “I have watched Roma advance over the last couple of years and I am really excited to join such an energised environment. The reputation and ethics of the business are first class and I am looking forward to working with the team and putting my specialist lending and business development skills into play.”