Pulse Cashflow Finance executes management buyout

As part of the move, the team have taken the opportunity to undertake a brand refresh to Pulse Finance.

Related topics:  Commercial
Rozi Jones | Editor, Financial Reporter
16th April 2025
Toni Dare and Martin Bennison Pulse Cashflow

The leadership team at Pulse Cashflow Finance have successfully executed a management buyout (MBO).

Established in 2008, originating founder and managing director Toni Dare sold the business in November 2019 but stayed on as MD. Last year, the management team of Toni Dare and Martin Bennison seized the opportunity to execute an MBO from their parent. As part of their acquisition strategy, they have partnered with Arena Investors to support their future growth strategy. 

As part of the move, the team have taken the opportunity to undertake a brand refresh to Pulse Finance which supports their future ambitions to offer a wider portfolio of finance solutions.

Managing director, Toni Dare, commented: “We are thrilled to have successfully completed the buyout - we have over 16 years’ experience of delivering exceptional tailored working capital solutions to SMEs blended with excellence in client service. We are benefitting from a committed partner and have plans to invest in the business in terms of strengthening both our team and our proposition. On behalf of Pulse Finance, we would like to thank our advisors - Noel Ruddy and Dawn Shadwell of Cripps and Mark Lucas and Calvin Bond of Quantuma - for guiding us through this process to ensure a successful completion of the deal. From our clients and introducers perspective its business as usual, we are here, we are open, and we are hungry for business.”

Martin Bennison, sales and marketing director, added: “With strong funding lines in place we intend to enable more businesses than ever before to access the funding they need to make their plans a reality. We have earned a reputation for helping where others can’t because we treat each deal individually and focus on the quality of the debt as the basis of our funding decisions to deliver innovative working capital solutions. UK businesses are facing a bumpy road ahead and our promise is to work hard to support them to help their businesses prosper.”

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