Digital property exchange firm, PEXA, has announced two senior hires to support the rollout of its proposition with lenders and conveyancers throughout 2025.
It has appointed James Foster as director of lender sales and Paul Davies as head of conveyancer relationships.
Foster brings over 14 years’ experience to the role. He will be directly responsible for building and deepening existing relationships with lenders and showcasing the value of the PEXA proposition as it continues to embed its remortgage proposition in the market and build up to the planned roll out of the sale and purchase proposition later this year.
He joins from Gartner, where he was responsible for delivering guidance and tools to large enterprises to enable them to make faster, smarter decisions. Combined with his experience of the property market as head of direct sales at Mortgage Brain and in-depth experience in retail banking at the start of his career, Foster will play a critical role in the maintenance and development of key lender relationships to help their transition to both the remortgage product and, later, the sale and purchase proposition.
Davies, joining as head of conveyancer relationships, will be responsible for the continued collaboration with conveyancers as they embed the PEXA platform to streamline and support transactions. He joins from Teal Legal bringing over 25 years of experience in the property and mortgage industry, including lending, conveyancing panel management and conveyancing.
Joe Pepper, UK CEO of PEXA, commented: “As we look to build on the significant progress and momentum we built last year, 2025 is set to be a pivotal year for PEXA. We are strengthening our senior team to match our growth ambitions and to ensure that we can deliver at scale and pace for our customers in the best way for them. Both Paul and James are formidable hires who will be absolutely critical to achieving our goals. I’m delighted to welcome them.”
James Foster said: “Throughout my career to date I have seen the true power of digital transformation across the whole financial services spectrum. I have first-hand experience of just how valuable it is, and helping clients navigate it is a huge passion of mine. PEXA is at the forefront of this innovation in the property market and there’s no denying the vital role it can play in making lenders’ lives easier, so joining the team was an offer I couldn’t refuse. I’m excited to get started and see what 2025 holds.”
Paul Davies added: “My career has been entirely dedicated to the property sector and developing ways to improve the home buying and remortgaging process. Ultimately, we can only deliver that vision if we drive efficiencies for conveyancers – they are so burdened with heavy work loads. Driving innovation in the infrastructure that supports them is vital, and I am passionate about creating partnerships with them that helps do just that. I know that my passion aligns with PEXA’s vision, so it was the perfect fit for me.”
