Paragon consolidates buy-to-let ranges and revamps intermediary website

"The simplification of our buy-to-let product range was driven by conversations with brokers"
- Louisa Sedgwick, commercial director at Paragon Bank

Paragon Bank has simplified its buy-to-let mortgage proposition, removing the differentiation between portfolio and non-portfolio landlords to make it simpler for brokers to find products for their clients.

With portfolio and non-portfolio mortgage products consolidated, Paragon will tell brokers which mortgage is suitable for their landlord client right at the start of the process. The lender has also been able to reduce its product guides from nine to three, with options for buy-to-let, switch or further advance mortgages.

The change is complemented by a refresh of Paragon’s intermediary website. Easier and more intuitive navigation helps brokers find the most commonly requested information, with products, criteria and calculators all a couple of clicks away. Easy-to-find contact details and team profiles will also reduce the time it takes to reach the right person to support any enquiries.

Louisa Sedgwick, commercial director at Paragon Bank, said: “The simplification of our buy-to-let product range was driven by conversations with brokers, as well as our culture of challenging how and why we do things, streamlining processes and making it easier to do business with us.

“Much of what we’ve done has taken place in the background, but brokers landing on our intermediary web page will notice it is cleaner and all the important information is easy to find.

"This is all part of our mission to provide brokers working with Paragon with the best possible experience. This latest improvement is one of many small steps we’re taking towards that and we’re getting closer to launching the first phase of our digital transformation programme. This represents a comparative leap because it will deliver a whole host of other efficiencies and greatly improve the way we work.”