"We’re taking our research further by asking consumers not only what they think about the experience, but also how they feel it could be improved and about their attitudes to digital property information. "
- Maria Harris, chair of the OPDA
The Open Property Data Association (OPDA) has issued a new survey through over 30 of its member firms - including Atom Bank, Inventory Base, and Kotini - to cover thousands of existing and potential homebuyers. The results will form evidence for OPDA’s campaign to transform and digitise the homebuying process.
The deadline for responses is Monday 30th September. The survey takes less than 15 minutes, is open to all customers, and can be completed anonymously.
The OPDA wants to find out not only what homebuyers and sellers feel about the process but how they think it should be improved. The trade association is particularly interested in how much homebuyers and sellers know about digital property information and how comfortable they would be using and sharing data.
The survey is targeted at customers who have transacted on a property over the past year or two and to aspiring homeowners.
Results and analysis will feed into a white paper that the OPDA will publish and present to Government and other key stakeholders later this year.
Much of the homebuying process still remains reliant on paper, duplication, multiple signatures, and manual checks. Consequently, it is taking an average of 22 weeks for customers to reach completion on their home purchase.
By contrast, those using the OPDA’s data standards for digital property packs have seen time reduced from mortgage offer and purchase accepted to exchange within 15 days.
Following its launch last summer, the OPDA has delivered open property data standards and models for trustable and shareable data. The free and open-source tools have been created and tested in collaboration across every sector within the property industry and are now live with many of its members.
The OPDA is now calling on the Government to deliver digitised property data at source. This includes information from the Land Registry, planning permissions, building safety, and local searches. It is also asking for more clarity for the industry on executing a fully digital homebuying market. Recently the King’s Speech proposed a Digital Information and Smart Data Bill which signalled improvements to the homebuying process through digital services.
Maria Harris, chair of the OPDA, said: “We’ve all heard examples of how bad the torturous and archaic homebuying experience is in this country. But we’re taking our research further by asking consumers not only what they think about the experience, but also how they feel it could be improved and about their attitudes to digital property information. We’d love the industry to share the survey link with their own customers to generate the biggest consumer voice possible.”
