"Without knowing that you’re ‘doing’ marketing, it’s hard to keep things consistent over time."
The Mortgage Marketing Forum has launched a new membership website, designed exclusively for mortgage brokers.
Mortgage Marketing Forum for Intermediaries has been created to give brokers access to a range of weekly updates, content, ideas, webinars and meetings to help with all things marketing. This new site will also provide thoughts and ideas around the whole market and economy, to help boost content ideas for brokers.
The Mortgage Marketing Forum was formed in 2021 and its members are marketing professionals from the mortgage market. Intermediaries can join at www.mortgagemarketingforum-intermediaries.co.uk.
Jeff Knight, director at Mortgage Marketing Forum, said: “My goal is to give back what I have learned over so many years as a marketing professional in the mortgage market. I want to help brokers create and apply a simple marketing framework that is fit for today’s market, as it ensures brokers know what works and do the right things well.
“Via an annual subscription of just £80, brokers can get access to a range of practical content that gives greater marketing confidence. Most brokers already do some form of marketing, sometimes without knowing it. However, without knowing that you’re ‘doing’ marketing, it’s hard to keep things consistent over time. Doing things ad hoc and on the hoof is less effective and can cost you more. Consistency is key.”
