"We are hugely excited to announce the unification of First Complete & Pink to form Primis Mortgage Network."
Primis' parent company, LSL, acquired Personal Touch Financial Services last week, which is expected to continue as a standalone brand.
Toni Smith, business operations director at Primis Mortgage Network, said: “We are hugely excited to announce the unification of First Complete & Pink to form Primis Mortgage Network. The announcement was extremely well received at our annual event and completes the final stage of our network integration and move to a single brand.
“Following consideration of various naming options, we chose Primis Mortgage Network. ‘Primis’ is the Latin for ‘first’, which positions our business as the ‘first and foremost’ mortgage network.”
