"There is a lot of talk about the challenges in the market right now and I am confident this research will unearth a number of solutions."
The Mortgage Marketing Forum and Pegasus Insight have announced a new collaborative market insight solution, called Project Athena.
The mortgage market research is a syndicated study that seeks to understand the current behaviours and emotions of consumers and mortgage brokers.
This will be conducted by a quantitative study amongst 3,000 mortgage holders and a series of qualitative interviews with brokers. The study aims to help lenders with their overall proposition and product development initiatives. It will also provide insight that lenders can share with brokers that will help with their own Consumer Duty requirements.
Jeff Knight, director at The Mortgage Marketing Forum, said: “The timing of this research could not be better, and I am so pleased to be able to work collaboratively with Pegasus Insight on this project. There is a lot of talk about the challenges in the market right now and I am confident this research will unearth a number of solutions. And because it is a syndicated study, it offers many budget benefits for lenders, versus the cost of developing the same research on a standalone basis.”
Mark Long, director at Pegasus Research, commented: “We have spoken to a number of interested lenders already, who see this project as vital for their strategic development. They also see how they can use this insight to be more helpful to brokers. Already, two leading mortgage lenders have confirmed their participation, because they instantly knew this insight will not just give them a competitive advantage in terms of strategy development, but because it will arm them with so much content they can share with their brokers.”
Interested parties can contact Jeff Knight or Mark Long for more details.
