"This strategic investment in Dashly is the natural evolution of a partnership that has already delivered excellent results. "
- Peter Brodnicki, CEO, Mortgage Advice Bureau
Mortgage Advice Bureau has announced a strategic investment in mortgage data and technology solutions provider, Dashly.
Dashly's platforms help brokers optimise lead generation and retention, while offering lenders visibility into borrower needs.
MAB's investment builds on an initial partnership centred on Dashly’s Mortgage Monitoring platform, which now monitors over half of all UK mortgages. The platform delivers real-time data and actionable insights, helping brokers enhance client engagement, improve retention, and make better-informed recommendations.
This new phase of the partnership focuses on Dashly’s Lending Labs programme, which empowers lenders to design data-driven mortgage products and distribute them more effectively. By leveraging data, Lending Labs makes matching borrowers with tailored products more feasible. For brokers, this creates earlier opportunities to engage clients and advise on a broader range of solutions.
Peter Brodnicki, CEO, Mortgage Advice Bureau, said: “This strategic investment in Dashly is the natural evolution of a partnership that has already delivered excellent results. Mortgage Monitoring has been one of several initiatives that have transformed engagement and retention for our brokers, and Lending Labs represents the next step in expanding our capabilities with data-driven, personalised solutions. In a market where data and technology are critical, Dashly is the ideal partner to help MAB stay at the forefront of lead generation and mortgage innovation.”
Ross Boyd, founder and CEO of Dashly, commented: “We are delighted and proud to have developed such a close partnership with MAB, whose values and approach align so well with our own. Their team’s commitment to innovation and delivering exceptional outcomes for brokers and clients has been inspiring to work alongside. This partnership has already achieved great results, and we’re excited to see it evolve further. Together, we’re creating real value for brokers, lenders, and homeowners, and this is just the beginning."
