Rob was previously head of underwriting at Principality Building Society.
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The latest rate cuts follow Gen H's decision to become an intermediary-only lender.
The Society has also enhanced its maximum age limits and maximum loan amount.
The value of new mortgage commitments fell to its lowest level since 2013, excluding the pandemic.
The pricing approach offers customers rates specific to their circumstances.
The bridging lender launched the offer on residential products earlier this month.
Average mortgage rates on two and five-year fixed rate deals rose last month, breaking six months of consecutive cuts.
The range includes a two-year fixed rate and two-year discounted variable rate.
Of those landlords needing to renew their mortgage, they believe monthly payments will increase by £615 on average.
Tara will support advisers across Cardiff and South Wales, as well as in the wider region.
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