Samantha Windle will cover the North of England.
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The lender has added free valuations to its retention range as part of the changes.
Mortgage searches have fallen from the record highs seen in January and February.
The largest increases are across the lender's buy-to-let switcher products.
Real GDP still remains 0.1% lower in the three months to January than the previous quarter.
The Society has also appointed Rob Hassall, its current chief operating officer, to the board of directors.
Rob was previously head of underwriting at Principality Building Society.
The latest rate cuts follow Gen H's decision to become an intermediary-only lender.
The Society has also enhanced its maximum age limits and maximum loan amount.
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