"This year we wanted to do something different. Christmas is notably a time for giving and we thought what better way than to give to a selection of amazing charities."
- Nicola Firth, CEO of Knowledge Bank
Knowledge Bank has launched its sixth annual ‘12 Days of Christmas’ campaign with a twist.
This year it is all about donating as it launches '12 Days of Giving' for twelve working days throughout December, finishing on Tuesday December 17th.
Brokers and lenders were invited to nominate their favourite charities and the team at Knowledge Bank have picked 12 to highlight throughout the month of December. Each day a new charity is revealed and the link to their donations page goes live for people to help them raise funds by contributing to a worthy cause.
Each day an advent calendar door will be opened on Knowledge Bank’s ho-ho-home page and an email will be sent out to all of Knowledge Bank’s subscribers highlighting the good work that each charity does. The hope is to raise as much money as possible for the chosen charities in the run up to Christmas.
Nicola Firth, CEO of Knowledge Bank, said: “Our ‘12 Days of Christmas’ campaign has been incredibly popular over the years and thanks to our partners we’ve given out some amazing prizes. But this year we wanted to do something different. Christmas is notably a time for giving and we thought what better way than to give to a selection of amazing charities.
“We asked our brokers and lenders to nominate charities that they felt were worthy causes. This has resulted in us being able to support some well known and wonderful causes but also highlight smaller and sometimes localised charities that wouldn’t ordinarily benefit from the spotlight.
“Choosing just twelve charities was a real challenge for the team as there are some incredibly worthy causes. We know that our industry has a big heart and we hope they’ll embrace the spirit of Christmas in our twist on the “12 Days” this year and donate to those charities that they feel they’d like to support. Our hope is that it will benefit some of those most in need at what can be a challenging time of year and give those who work for the charities a real boost to know that people care about the work they do.”
