Homebuyer demand edges up in Q4 

Buyer demand levels remain 6.7% lower when compared to Q4 2022.

Related topics:  Finance News
Rozi Jones | Editor, Financial Reporter
2nd January 2024
house with percentage sign
"There are green shoots of positivity starting to show and in some areas, these shoots are growing at a far swifter rate than the national picture alludes to."
- Co-founder and CEO of GetAgent, Colby Short

Buyer demand across England crept up by 0.3% in the final quarter of 2023, although it remained 6.7% down on Q4 2022, according to the latest data by estate agent comparison site, GetAgent.

Current demand is based on the proportion of stock listed as already sold (sold subject to contract or under offer) as a percentage of all stock listed for sale. E.g, if 100 homes are listed and 50 are already sold, the demand score would be 50%.

Just one area of England saw positive movement year-on-year. Across the City of London, buyer demand climbed by 2.4% in Q4 on an annual basis.

Durham saw the largest annual decline in buyer demand levels at -15.7%, followed by Suffolk (-10.9%) and Cheshire (-10.7%).

While overall demand only crept up by 0.3% on a quarterly basis, there are far more prominent signs of growing market momentum at county level.

Rutland saw buyer demand increase by 3.8% in Q4 when compared to the previous quarter, while both Buckinghamshire and Berkshire also showed strong signs of growth at 3.4%.

Surrey (+2.8%), Hertfordshire (+2.5%), East Sussex (+2.4%), Bristol (+2.2%), London (+2.1%), Oxfordshire (+2.1%), Essex (+2.1%) and Bedfordshire (+1.9%) also rank within the top 10 largest uplifts in buyer demand on a quarterly basis.

Co-founder and CEO of GetAgent, Colby Short, commented: “Our latest index very much echoes wider industry data on market performance during the closing stages of 2023.

"While the landscape remains largely subdued, there are green shoots of positivity starting to show and in some areas, these shoots are growing at a far swifter rate than the national picture alludes to.

"Although the market is yet to spring back into action when viewed on an annual basis, there’s no doubt that things are improving and this puts us in a great position as we enter the new year.”

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