"Product switching can take up a big part of a broker’s day. It may seem like a simple task, but still requires a lot of time to provide quality whole of market advice."
- Pete Dockar, chief commercial officer at Gen H
Gen H has launched a redesigned product switching journey for its broker partners.
The new self-serve flow allows brokers to product switch eligible clients instantly – and switch onto a lower rate, if one becomes available, in just a few clicks.
This change further centralises control of applications and mortgage management within the lender’s broker platform, Gen H Pro.
Earlier this year, the fintech lender launched a dedicated intermediary website alongside an AI-packaging tool built with Google Cloud.
Pete Dockar, chief commercial officer at Gen H, said: "Product switching can take up a big part of a broker’s day. It may seem like a simple task, but still requires a lot of time to provide quality whole of market advice. Now, if a Gen H rate is right for a broker’s client, they’ll be able to complete their switch in just a few minutes.
"Clients work with their brokers because they trust their advice; we want to make the process of managing those carefully chosen mortgage product choices as simple and effortless as it can be.”
