"It's no wonder that our judges had a difficult job of narrowing down the many fantastic entries, and everyone who has made it onto the finalist list should be very proud. "
- Andy Shields, director at Barcadia Media
The finalists of the 2024 Mortgage Industry Marketing Awards have been announced today.
The programme was launched by Financial Reporter in November 2021, aiming to recognise the work of marketing within the intermediary space.
Open to all marketers in the mortgage and specialist lending space, the MIMAs highlight the best and most innovative communications work from across the industry.
With categories covering all aspects of marketing, from product-specific – giving entrants a chance to flex their blend of marketing mastery and industry knowledge – to best use of social media, the MIMAs acknowledge and celebrate the unique skillset marketers working in financial services possess, with a constant requirement to exceed in order to stay in-front.
This year's Awards also featured two new categories:
Best Protection Marketing - Awarding the business that has excelled throughout the year with their marketing in the protection sector. Whether through excellent product launches, brand awareness campaigns or incredible engagement - we want to recognise the best of the best.
Event Manager of the Year - Awarded to an individual who can showcase positive broker engagement through the planning, coordination and delivery of events. Examples can include hosting events; captivating exhibition stands and how events have supported the overall marketing strategy with any supporting data/analytics.
After entries were submitted, a panel of judges - made up of industry marketing experts - made their selections.
Applications were judged on tangible metrics such as ROI, traffic and conversion increases, as well as more subjective factors like creativity, innovation, brand perception and execution. Judges also took into account the scale of an entrant’s budget and resources to encourage entries from those working across all types of business.
The ceremony revealing the MIMA winners will be held at at Dalston Roof Park on the 28th November.
To see the full list of this year's finalists, click here.
Andy Shields, director of Financial Reporter's parent company Barcadia Media, commented: "Good marketing is about stories and how they're told - and it deserves to be recognised. We are so lucky to have so many excellent marketers and teams in this industry bringing even the toughest or most complex topics to life, whether that's via exceptional campaigns, clever use of data or extensive research, so we're very pleased to be able to name this year's finalists as the very best at doing precisely that.
"Our recent Mortgage Marketing Summit was proof of how many brilliant marketers with a wealth of knowledge that we have in the industry, so it's no wonder that our judges had a difficult job of narrowing down the many fantastic entries, and everyone who has made it onto the finalist list should be very proud. We're really looking forward to revealing this year's winners at our awards party on 28th November, and to celebrating with you all there!"
