"With rising interest rates, the introduction of Consumer Duty, and a plethora of criteria changes, good communication is more important than ever before."
The programme was launched by Financial Reporter in November 2022, aiming to recognise the work of marketing within the intermediary space.
Open to all marketers in the mortgage space – including specialist mortgages, protection, and brokerage as of this year – the MIMAs highlight the best and most innovative communications work from across the industry.
With categories covering all aspects of marketing, from product-specific, marketing – giving entrants a chance to flex their blend of marketing mastery and industry knowledge – to best use of social media, the MIMAs acknowledge and celebrate the unique skillset marketers working in financial services possess, with a constant requirement to exceed in order to stay in-front.
After entries were submitted, a panel of judges - made up of industry marketing experts - made their selections.
Applications were judged on tangible metrics such as ROI, traffic and conversion increases, as well as more subjective factors like creativity, innovation, brand perception and execution. Judges also took into account the scale of an entrant’s budget and resources to encourage entries from those working across all types of business.
The ceremony revealing the MIMA winners will be held at Motel Studio London on 30th November at the historic Tobacco Dock. To see the full list of finalists, please click here.
Andy Shields, director at Barcadia Media, commented: "The mortgage industry has undergone significant challenges over the past few years, particularly in the past two years since we launched the MIMAs. With rising interest rates, the introduction of Consumer Duty, and a plethora of criteria changes, good communication is more important than ever before.
"Effective marketing and communication is vital within the busy intermediary space and the best marketers use their creative thinking and finely-honed skills to help their firms stand out in a crowded market.
"With a focus on fantastic marketing and the people that make these campaigns happen, the MIMAs are a chance to reflect on the good and great (and truly game-changing) of our industry.
"We're delighted to announce the finalists of our third Mortgage Industry Marketing Awards and would like to offer a huge congratulations to all the entrants and finalists. The standard was higher than we ever could have expected and we can't wait to announce this year's winners next month."
