FCA asks firms to check they are meeting obligations around ongoing advice

In a small number of cases, the FCA says firms aren't attempting to provide the services customers are paying for.

Related topics:  Regulation,  FCA
Rozi Jones | Editor, Financial Reporter
24th February 2025
FCA

The FCA has found that financial advisers are delivering suitability reviews in the vast majority of cases included in its review of ongoing advice. 

Financial advisers can charge their clients for ongoing advice and related services, such as arranging transactions or managing a relationship between a retail client and discretionary investment manager.

The FCA was concerned that these services may not always have been delivered where they had been offered, so asked for data from 22 of the largest financial advice firms. The review focused on delivery of suitability reviews as firms generally included these as part of their ongoing advice service. 

The data provided by the firms showed that suitability reviews were delivered in around 83% of cases. In a further 15% of cases the FCA were told that clients either declined or did not respond to the firm’s offer of a review. There were fewer than 2% of cases where firms reported they had made no effort to deliver the suitability review to clients. 

The FCA is asking all advice firms to review its findings, and to consider whether they have met their regulatory requirements and contractual obligations regarding ongoing services.

Simon Walls, interim executive director of markets at the FCA, said: “Ongoing financial advice and support can be a fantastic service and can be important in helping people make the most of their money. Relationships between advisers and customers can last many years and can take different forms.

“In the vast majority of the cases we looked at, firms delivered ongoing advice for their customers. But, in a small number of cases, they haven’t attempted to provide the services they offered and customers are paying for. In those instances, they will need to put that right. 

“The FCA will also review the rules on ongoing advice to make sure they remain fit for the future and help as many people as possible to get good support in managing their financial lives.”

Ben Goodwin, head of regulatory risk and rectification at Isio, commented: “The FCA’s review findings highlight the importance of ensuring clients receive the ongoing advice they are paying for. While the results suggest that many firms are delivering or offering annual reviews as expected, the FCA has made it clear that there are gaps, and it is hard to draw conclusions from this report on the extent of non-delivery of ongoing advice across the market. Some firms were unable to provide complete data, although the report does not state to what extent. The report states that 83% of reviews were delivered, and 15% were offered but not taken up. However, it notes that these figures are based on the data provided by firms, and it is unclear whether the reported delivery rates were validated, for example through client file sampling. Also, the review sample was not representative of the whole market. 

“The FCA has also highlighted good and poor practices, reinforcing the need for firms to take a closer look at their own processes. Notably, some of the largest advice firms have publicly acknowledged ongoing reviews into their services, showing that this is not an isolated issue. Firms should take this as a warning to assess their own delivery of ongoing advice and determine whether past business needs to be reviewed.

"Beyond looking backwards, firms must also ensure their current processes align with Consumer Duty requirements. This means having robust systems in place to track and evidence the delivery of ongoing advice and proactively identifying and addressing risks. With further regulatory scrutiny expected, firms should take the opportunity to strengthen their oversight now, ensuring they are not only meeting compliance expectations but also delivering good outcomes for clients.”

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