"This directory is a stepping-stone to helping people find the type of personalised advice they need."
- Jim Boyd, CEO of the Equity Release Council
The Equity Release Council has launched a revamped members directory, allowing consumers to find either an adviser or a legal firm to support them as they consider their later life lending options.
The directory, which sees over 21,000 unique visitors annually, has been improved to allow Council members to showcase the full range of services they offer from advice on equity release to wills and trusts, pensions and wealth management.
Better geographic targeting has also been installed and consumers can indicate if their preference is for face-to-face, telephone or digital support. With the range of customers served becoming increasingly diverse, advisers who are able to provide support in additional languages such as Urdu, Spanish and Arabic have also been highlighted.
In addition to adviser and legal services, the member directory also includes a useful list of lenders’ contact details for customers as well as a list of Council associates who can support businesses who may wish to consider entering the market.
Jim Boyd, CEO of the Equity Release Council, commented: “The later life lending market is growing and innovating to help the increasing numbers of customers who are looking for support with borrowing in older age. We are therefore delighted to launch our revamped members directory which allows our members to better showcase their offering to potential customers.
“Finding the right adviser, at the right time, who can discuss a range of borrowing options and the implications these might have on later life finances is a vital step for customers wishing to access their housing equity. This directory is a stepping-stone to helping people find the type of personalised advice they need.”
