"By bringing brokers their own dedicated brand within the finova portfolio, we’re able to provide insightful, broker-specific solutions to meet the dynamic needs of this vital segment of the mortgage industry."
- Paraag Dave, CEO of finova
eKeeper Group has rebranded as finova Broker - a dedicated entity to serve mortgage brokers with a new CRM platform, a mortgage club, and a suite of tailored solutions.
Its CRM platform now includes digital conveyancing, integrated credit checks, and customisable customer retention workflows.
Recent enhancements include a lead verification system and a comprehensive journey for leads from initial enquiry on a broker’s website to a partially completed FactFind, all within a single interface.
Brokers will also benefit from enhanced customer engagement tools, including automated client and introducer communications and a secure customer portal.
finova Broker now also integrates its mortgage club, formerly known as MCI Club, now known as finova Payment Mortgage Services (fPMS).
With fPMS, procurement fees will be paid within 24 hours and brokers gain access to a range of support and referral services, along with tailored technology solutions, including flexible licensing options.
Matt Harrison, commercial director at finova Broker, said: "The official launch of finova Broker, as part of the larger finova group, allows us to clearly position ourselves in the broker market as being a key champion of the broker community. Being part of the finova brand brings extensive advantages for our customers and the wider market, especially as we also provide systems for so many lenders. finova Broker allows us to focus entirely on empowering brokers, helping them increase efficiency and income with the most advanced tools available.”
Paraag Dave, CEO of finova, commented: “We’ve recognised the need for our broker solutions to stand out in the intermediary market. By launching finova Broker, we’re making a clear statement to our customers and the overall market that finova Broker is a significant part of our investment and innovation focus. By bringing brokers their own dedicated brand within the finova portfolio, we’re able to provide insightful, broker-specific solutions to meet the dynamic needs of this vital segment of the mortgage industry.”
