Advise Wise completes API integration with LV= 

Advise Wise users can now request instant KFIs for LV= products and download them within seconds.

Related topics:  Later Life,  Lifetime mortgage,  Equity release
Rozi Jones | Editor, Financial Reporter
22nd January 2025
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"This integration with LV= is a significant step towards improving the speed and ease with which our users can access and apply for LV= products."
- Aaron Conlon, managing director at Advise Wise

Later life adviser platform, Advise Wise, has completed an advanced API integration with LV=. This integration enables Advise Wise members to access instant Key Facts Illustrations (KFIs) and easily submit online applications for LV= lifetime mortgage products.

In addition, Advise Wise users now have the ability to submit online applications directly through the platform, streamlining the process for LV= products. 

To take advantage of these benefits, Advise Wise members simply need to connect their Advise Wise account to the LV= Equity Release portal from the Advise Wise platform.

Aaron Conlon, managing director at Advise Wise, commented: “We are excited to deliver this enhanced functionality to our members. This integration with LV= is a significant step towards improving the speed and ease with which our users can access and apply for LV= products. We are always looking for ways to simplify the process and provide added value to financial advisers and their clients.

“This latest integration reflects Advise Wise’s ongoing commitment to providing cutting-edge technology and innovative solutions to the financial advisory community. With this new capability, Advise Wise continues to lead the way in empowering advisers with tools that enhance productivity and client satisfaction.”

Patrick Oldham, equity release proposition director at LV=, said: “We’re delighted to have collaborated with Advise Wise to develop API links and introduce instant KFI capabilities. 

“This collaboration underscores our commitment to simplifying the process for advisers and their clients, enhancing both efficiency and user experience.” 

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