Access Financial Services has completed the first wave of a microsite programme that’s seeing the mortgage and protection brokerage build microsites for each of its advisers.
The programme was launched following requests from advisers for a digital presence that they could promote themselves.
The sites, which are built for Access FS’ mortgage and protection advisers free of charge, include brief biographies, location, headshots, details of the services they offer, contact details, socials, and Trustpilot reviews.
Microsites are standalone, compact websites which create a focused user experience that delivers targeted content without the distractions of a main website. By homing in on a single objective, microsites allow for tailored messaging, streamlined navigation, and optimised calls-to-action that resonate with a particular audience..
The first adviser microsite went live on 5th of December 2024. Access FS says it has now completed the first wave of launches with 72 live microsites up – and another 10 set to go live shortly.
Access FS says it has already funded a million-pound mortgage lead generated by one of the new adviser microsites.
Alastair John McCrea, a mortgage and protection adviser based in Brookborough in Northern Ireland, received a million-pound application through a microsite built for him by Access FS. McCrea received the inbound lead for a deal in London. A decision in principle was accepted within 48 hours and he then worked closely with the client and the lender’s underwriters to ensure the deal’s swift completion.
He has now received a second mortgage leads from the same client – meaning his free microsite has generated £1.4m worth of leads so far.
Nick Jones, mortgage sales and marketing director at Access FS, said: “The sites are designed to showcase our advisers and give them a digital space that they can market online and promote through other means like business cards. They’re now part of our employee value proposition seeing as they’re already delivering results. We’re now rolling them out across the entire firm in a bid to support advisers in their development and help them grow their business. These are the sorts of tools we are giving people when they join us: we're trying everything we can to get behind our advisers and grow their visibility in the market. This is what we do for our members.
“Access FS is an agile business, and the microsites are cost-effective and quick to develop, making them an efficient tool to boost brand visibility, connect with audiences, and achieve short-term goals while complementing our larger digital presence. The move to roll them out across the firm reflects our commitment to innovation and teamwork. We are trying to disrupt the market, and that approach is helping us expand rapidly.”
