Pure Retirement becomes first provider on new AIR Sourcing system

"We are very pleased to be strengthening the Group’s ties with Pure Retirement and to have them as the first lender to be plugging into this new version three of AIR Sourcing."

The new version of AIR Sourcing – which combines a sourcing system with an API platform – will allow advisers to generate their own KFIs using client data they have entered into the system’s sourcing tool, which the business says will save huge amounts of time.

AIR Sourcing was launched in May 2016 and the new version now offers whole of market access to all equity release and later life lending products in marketplace.

AIR Sourcing is available to registered advisers free of charge and offers products with enhanced terms for members of its sister companies, the Equity Release Club and Later Life Academy.

Pure Retirement has also become the latest LLA Ambassador, having significant input into the Academy’s corporate thinking and the ongoing development of the overall proposition, as well as helping to define future content.

Stuart Wilson, group managing director at Answers in Retirement, commented: “We are very pleased to be strengthening the Group’s ties with Pure Retirement – one of the premier equity release providers active in the marketplace today – and to have them as the first lender to be plugging into this new version three of AIR Sourcing. The team have been working hard to upgrade the system and we believe this new version will continue to revolutionise the equity release and later life lending market by not just offering full product sourcing but also delivering an easy-to-use proposition that saves advisers time and cuts down on data input and duplication.

“Not only do we have Pure Retirement on AIR Sourcing but they have become the latest Ambassadors for the Academy, which continues to be focused on supporting advisers in this marketplace and providing them with a range of information, resources and opportunities that they would simply not get elsewhere. Pure Retirement will now be working with us to deliver greater knowledge via the LLA in particular we will focus on showing the power and potential of technology in order to help advisers develop their business, both in the equity release sector but also across a number of later life-related areas.”

Chris Flowers, head of distribution at Pure Retirement, added: “We’re delighted to continue with our sponsorship of AIR Sourcing this year, enabling even more equity release advisers to access invaluable tools and resources to help them in the day to day of their business. We’re committed to supporting the adviser network and the ongoing education in the equity release market, once again offering our own educational series of webinars for 2018 and proud to become an official ambassador for the Later Life Academy.”